Hug the Beauty

Baltimore

2024

The concept of “self-fulfill“ encourages people to discover own unique talents, interests, and passions. It's about setting people’s own standards for success and defining path based on self-values, not societal expectations. It’s about “You wear what you need. Hug yourself as hugging the beauty.” The project include fashion design, poster design, brochure design, and short film.

Brochure

Brochure Detail

Poster

Use strong colors and text strokes to convey aggressive emotions and induce stress in the audience. As the audience approaches the poster, a positive quote becomes visible at the bottom. “ YOU SHOULE be … GOOD! ”

Poster Detail

Wearable Poster Display - Photography

Exhibition

Short Film

Director: Christina Xue

Screenwriter: Christina Xue

Music: Jim Li

Film: Jim Li